what is Digital Marketing

Digital marketing is the process of promoting a business, product, service, or personal brand using digital channels like Google, Instagram, Facebook, YouTube, websites, email, and WhatsApp.

SCOPE OF DIGITAL MARKETING

Digital marketing social media icons with an upward growth chart.

The scope of digital marketing is vast, covering areas such as SEO, social media marketing, content marketing, paid advertising, email marketing, influencer marketing, e-commerce, and analytics. It helps businesses build brand awareness, reach the right audience, generate leads, increase sales, and achieve measurable growth online.

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of Digital Marketing

1.Search Engine Optimisation

a) ON PAGE SEO

b) OFF PAGE SEO